There are many e-mail formats - particularly HTML and other rich media - and you'll need to determine what are the most effective for you and your customers. Here are just a few of the most popular formats:
Text - with links to websites
HTML with links to websites
HTML with streaming audio, video, or animation and links to websites
Streaming animation encrypted with e-commerce

Your customer's technology and your budget will determine what format of e-mail you send. If your customers can receive HTML, then in most cases they can also receive the other rich media formats. Do you know what formats your customers can receive? Have you ever tested formats to see what are the most effective?

Specialist skills are needed in the production of some rich media formats and as many suppliers have proprietary products, you have to use the specific supplier to design the e-mail for you. What do you know about suppliers?

We discourage the sending of attachments - too many companies block them or remove them from the e-mail message due to concerns over viruses.

Call us on 61 2 9976 0900, or click here and send us an e-mail to discuss options or to get a quote for your campaign.