Here's what marketers around the world have to say
E-Mail Marketing Made Easy:
"If anyone could make a book on E-mail Marketing informative, immediately
useful, and extremely enjoyable to read, it's Malcolm Auld. Packed with useful
advice and illustrated with practical business cases and examples,
E-Mail Marketing Made Easy is a much needed resource for any marketer who is
serious about competing in today's increasingly competitive marketplace."
Eric J. Raff - Senior Vice President, Director of Human Resources,
Grey Direct New York, NY
"Malcolm Auld has done it again. He has broken through all the interactive
mumbo-jumbo and simply tells how e-mail marketing can make the cash register
ring. At last, a clear beacon in today's sea of foggy business books."
Chuck Guariglia - Director OgilvyOne New York, NY
"Once again Malcolm has provided a fresh commonsense book to educate even the
most novice marketer. Many so-called experts in the US could learn a lot from
E-mail Marketing Made Easy"
Lin MacMaster, Founder and CEO The Strategic Partners Group, Washington DC
"Congratulations on your book - it is a quick and easy read - and breaks down
an important (and often times overhyped) subject."
Benjamin DuBois - Customer Intelligence, Inc. USA
"Excellent - over Excellent!! One of the best marketing books I have read for
a long time."
Liane Godber - Marketing Programs Manager Fuji Xerox Australia
"I have just completed reading the book E-mail Marketing Made Easy and am
thrilled to say that it was well written also very informative (I could hardly
put it down until I was finished). I have no doubt that sales should be good
for this edition."
Phillip Spence - Marketing Consultant Australia
"I bought your book for our company library. I think it is great and is being
well read by our staff."
Nick Mercer - Managing Director, MercerBell, Australia
"An excellent read. Very insightful and far more relevant than most of the
American texts. I'm recommending it to everyone."
Michelle Gysberts - Principal, Attitude NZ
You can preview E-mail Marketing Made Easy
before you buy it. Click
here to download the first chapter and learn why people
are rating it so highly.
Malcolm Auld's revised edition of Direct Marketing Made
Easy will be available in October 2002. If you would like
to be notified by e-mail when it is available, please click
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